Founder of Zieda Aesthetic Clinic & Beauty Lounge in Dubai UAE, shares her insights on beauty standards and Russian skincare rituals.

We’re thrilled to share that our founder, Ms. Zieda Sharipova, was recently featured in a captivating interview with L’Officiel Arabia! In this piece, titled “INTERVIEW: Zieda Sharipova on Revolutionizing Beauty Standards,” Zieda delves into her unique approach to aesthetics, blending traditional Russian techniques with modern innovation to redefine beauty for Dubai’s discerning clientele. View full interview
Timeless Elegance and Natural Enhancement
Zieda emphasizes the essence of Russian beauty as nurturing natural features and achieving timeless elegance. She highlights the importance of self-care and enhancing what you already have, rather than drastic changes. This philosophy aligns perfectly with Dubai’s appreciation for both beauty and cutting-edge advancements.
Russian Beauty Rituals for Dubai's Climate
The interview explores how Zieda incorporates traditional Russian skincare rituals into her treatments. These rituals, deeply rooted in nature, utilize readily available ingredients like sea buckthorn, birch extract, and chamomile. Sea buckthorn, for example, provides much-needed hydration and repair, perfect for Dubai’s dry climate. Clients appreciate the holistic approach and focus on detail, resulting in a rejuvenated appearance.
The Power of Facial Massage

Zieda emphasizes the crucial role of facial massage. Techniques like lymphatic drainage and Gua Sha stimulate circulation, reduce puffiness, and offer an immediate lift. These gentle yet firm strokes, often associated with Eastern practices, are also core elements of Russian beauty traditions. This practice not only enhances skin but also provides a deeply relaxing and rejuvenating experience. Zieda encourages everyone, regardless of gender, to incorporate facial massage into their daily routine.
Tailoring Beauty to Dubai's Seasons
Dubai’s climate presents unique challenges for skin. Zieda explains how Zieda Aesthetic Clinic adapts treatments to combat these extremes. During the scorching summer, treatments prioritize hydration, UV protection, and strengthening the skin barrier. Cooler winter months require treatments that restore hydration, boost elasticity, and soothe irritation. Advanced technologies like Morpheus-8 and Ultherapy are offered year-round for deep rejuvenation, ensuring a healthy, radiant complexion regardless of the season.
Most Popular Treatments and Embracing Natural Beauty

Non-invasive treatments like Morpheus-8 and Ultherapy are highly popular, aligning with Zieda’s philosophy of graceful aging. These treatments offer subtle yet transformative results, allowing you to feel your best at every stage of life. Zieda emphasizes the growing interest in microneedling and laser resurfacing, alongside advancements like Emsculpt Neo and Endospheres, which combine traditional massage with technology for natural-looking toning and contouring. The core message remains – celebrate your individual beauty and enhance it, not alter it.
Building a Successful Skincare Routine
Zieda offers valuable advice for building an effective at-home routine. Consistency is key! Start with the essentials – thorough cleansing, toning, and moisturizing based on your skin type. Consider incorporating natural ingredients like chamomile or sea buckthorn for additional care. Don’t underestimate the power of facial massage! A few minutes daily will improve circulation and product absorption, resulting in a natural glow. Finally, remember to nurture your skin from within – stay hydrated, eat healthy, and prioritize rest. Skincare is a holistic practice; achieving balance and well-being allows your natural beauty to truly shine.
Experience the Zieda Difference
If you’re looking for a beauty experience that celebrates your natural beauty, combined with innovative techniques and a focus on well-being, Zieda Aesthetic Clinic and Beauty Lounge is the perfect destination. Schedule an appointment today and discover the Zieda difference!
Zieda Beauty Lounge: https://ziedabeautylounge.com/
Zieda’s Dental Clinic: https://ziedasdental.com/
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